Here are some interesting and current facts related to retail spending for Mother’s Day in the U.S.:
- Massive Spending Holiday: Mother’s Day is one of the top retail holidays in the U.S. In 2024, Americans were projected to spend over $35 billion, according to the National Retail Federation (NRF). That’s more than they spend on Father’s Day or Valentine’s Day.
- Popular Gift Categories: The most commonly purchased items include greeting cards (75%), flowers (68%), and special outings like brunch or dinner (57%). Jewelry and gift cards also make up a significant portion of spending.
- Spending Per Person Is High: On average, individuals planned to spend around $275 on Mother’s Day gifts in 2024—up from previous years. Millennials and Gen Z tend to spend the most per person.
- Online Shopping Continues to Grow: Online continues to be the most popular shopping channel for Mother’s Day, with over one-third of shoppers choosing to buy gifts through e-commerce platforms.
- Customized and Experiential Gifts Rising: There’s a growing trend toward giving personalized gifts or experiences, like spa days, cooking classes, or custom jewelry—reflecting a desire for more meaningful connections.
The Coupomania Team
